SUR & SAUDAThe science and tech of sound
Why some songs stick, how streaming platforms treat your master, and the free tools that make marketing your music easier.
Sound
Why a louder master won't make your song louder on Spotify
Streaming platforms normalise loudness. Here's what LUFS means, what Spotify does to your master, and what to ask your mixing engineer.
PsychologyWhy some songs get stuck in your head, and what that means for your hook
What research says about earworms, the dopamine of anticipation, and how repetition shapes taste, in plain language for songwriters.
ToolsFree tools that make marketing your music easier
Six free tools independent artists can use today to release, test, film and present their music better, and what each is actually good for.